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RAI Technologies

Meta Ads engineered for qualified enquiries, not empty clicks.

Feed, Stories and Reels campaigns on Facebook and Instagram designed to find your target buyers, communicate your offer, and deliver qualified business enquiries.

Get my growth plan
  • CAPIserver-side Conversions API integration for accurate signal attribution
  • Creativemulti-angle direct-response concepts across Feed, Stories, and Reels
  • Ownershipcampaigns and pixel data remain 100% inside your own Business Manager

Who this is for

  • Businesses whose buyers need to see the problem and solution visually before reaching out.
  • Companies that have saturated search volume on Google and need to generate new demand.
  • High-ticket and consideration-driven services that convert enquiries through a consultation or sales conversation.

What you get

Capabilities and deliverables available in a Meta Ads engagement, scoped to your agreed proposal.
  • Audience targeting architecture: broad prospecting, lookalike segments, and customer list activation.
  • Creative testing sprint: angle variations, motion concepts, direct response copy, and hook testing.
  • Server-side Meta Conversions API (CAPI) implementation with event deduplication for accurate signal passing.
  • Mobile-first landing page and instant-form experiences designed to filter out unqualified submissions.
  • Lead qualification logic: multi-step questions, service area verification, and friction where helpful.
  • Creative fatigue monitoring, budget reallocation, and audience refresh on a schedule set in your scope.
  • A transparent Looker Studio dashboard tying spend to qualified leads, with reporting set to your agreed cadence.
  • Full ownership: campaigns run in your own Meta Business Manager and ad account.

How it works

  1. Step 1: Audit & Audience

    We audit past Meta campaigns, creative assets, pixel configuration, and qualification rubrics.

  2. Step 2: Creative Matrix

    We develop creative angles, ad copy variations, Conversions API integration, and landing experiences.

  3. Step 3: Launch Phase

    Controlled rollout across prospecting and retargeting sets, monitoring engagement and enquiry quality.

  4. Step 4: Iterative Testing

    We retire fatigued creative, test fresh hooks, and scale top-performing audience-angle combinations.

  5. Step 5: Expansion

    Periodic review against target cost per qualified enquiry, expanding budgets into winning segments.

What we measure

The numbers on your dashboard and in every weekly update.

  • Cost per qualified enquiry

    Media spend divided by enquiries that meet your qualification criteria.

  • Lead qualification rate

    The percentage of raw form submissions that pass your team's rubric.

  • Creative hook rate

    Percentage of impressions watching opening video frames, measuring creative angle resonance.

  • Enquiry-to-customer rate

    The share of qualified enquiries that convert into paying business.

  • Media-only customer acquisition cost

    Advertising media spend divided by closed customers from Meta campaigns, excluding agency fees.

Tools we work with

  • Meta Ads Manager
  • Meta Business Suite
  • Meta Conversions API
  • Looker Studio
  • Google Tag Manager
  • Figma
  • Zapier or Make

How we price

Compare all pricing models

  • Scope-based management

    Management fees or percentage of spend quoted after scoping your target market, ad spend, and creative deliverables.

  • Creative & campaign retainer

    A fixed retainer for defined creative sprints, testing cycles, and campaign oversight agreed in your proposal.

Get a quote

Meta Ads questions, answered.

We produce the concepts, ad copy, graphic layouts, and motion edits. If you have existing footage, photos, or customer demonstrations, we incorporate them into tested direct-response formats.

We avoid low-friction auto-fill settings whenever quality is an issue. We use custom qualification fields, confirmation screens, and dedicated mobile landing pages that require deliberate action.

Google captures high-intent searches from people already seeking a solution. Meta introduces your offer to people who match your buyer profile before they search, creating new demand.

You do. Everything is built inside your Meta Business Manager. You retain all data, custom audiences, pixel history, and creative assets.

Related services

Industries we run this for

  • Consent-based outbound to consumers
  • A recording notice where state law requires it
  • Do-not-call scrubbing before every campaign
How we handle compliance

Turn social attention into qualified pipeline.

Tell us about your offer and customer value. We'll map a campaign concept and testing strategy.

Get my growth plan

No pitch decks. Or call (281) 410-8397, Monday to Friday, 9am to 6pm ET.