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RAI Technologies

Landing experiences built around the conversation.

Dedicated, fast-loading landing pages designed with one focused action: turning paid clicks from Google and Meta into qualified phone calls and enquiries.

  • VitalsCore Web Vitals performance targets for responsive mobile delivery
  • Call-Firstprominent click-to-call pathways and dynamic number insertion
  • Ownershipcomplete client ownership of code, visual layouts, and copy

Who this is for

  • Companies sending paid search or social traffic to a generic homepage with low conversion.
  • Businesses whose primary sales action happens on a phone call or focused consultation request.
  • Advertisers seeking to lower their cost per acquisition through better conversion rates rather than higher bids.

What you get

Capabilities and deliverables available in a landing page and CRO engagement, scoped to your agreed proposal.
  • Message-match audits ensuring ad promise, headline, and page content align seamlessly.
  • Mobile-first layout engineered for one primary action: click-to-call or concise enquiry form.
  • Core Web Vitals performance optimization targeted to reduce mobile friction without bloated builders.
  • Strategic placement of trust signals: licenses, warranties, process transparency, and location scope.
  • Interactive micro-qualification: service area selectors, budget checks, and guided steps.
  • Complete event instrumentation: call tracking, scroll depth, form field abandonment, and analytics.
  • Structured A/B testing program: headline angles, offer framing, proof hierarchy, and form length.
  • Complete client ownership: you own the designs, copy, code, and hosting.

How it works

  1. Step 1: Audit & Analysis

    We analyze current drop-off points, mobile Core Web Vitals, visitor behavior, and traffic-to-lead ratios.

  2. Step 2: Wireframe & Copy

    We draft conversion copy and wireframe the visual layout around your primary conversion action.

  3. Step 3: Build & Instrument

    We develop the page, configure call tracking, verify mobile performance, and prepare testing variants.

  4. Step 4: Test & Refine

    We review conversion rates, run structured split tests, and eliminate points of friction based on data.

What we measure

Conversion and performance metrics tracked on every landing page engagement.
  • Visitor-to-enquiry rate

    The percentage of page visitors who initiate a tracked phone call or submit a form.

  • Cost per enquiry

    Ad media spend divided by completed enquiries from the landing page.

  • Mobile Core Web Vitals

    Field and lab performance targets (LCP, INP, CLS) engineered to minimize mobile visitor abandonment.

  • Form completion rate

    The percentage of visitors who start an inquiry form and finish it.

  • Call-to-form ratio

    Distribution between direct phone calls and form submissions, aligned with your operational preference.

Tools we work with

  • Next.js
  • Tailwind CSS
  • Figma
  • Google Tag Manager
  • CallRail
  • Microsoft Clarity
  • Looker Studio
  • Project build

    A fixed fee per bespoke landing page design, development, and tracking instrumentation.

  • CRO retainer

    Ongoing monthly testing, multivariate optimization, heatmaps, and iterative design sprints.

  • Bundled

    Available as part of an integrated campaign scope, agreed per proposal.

Get a quote

Landing Pages & CRO questions, answered.

A main website is designed for browsing, multiple audiences, and general information with many competing navigation links. A dedicated landing page removes distractions and focuses entirely on the specific problem the searcher clicked to solve.

No. Landing pages can live on a subdomain like offers.yourcompany.com or within your current infrastructure without altering your primary site.

Yes. Dynamic number insertion (DNI) assigns unique numbers to visitors, linking phone calls back to the exact campaign, ad, and keyword that drove them.

You own all code, visual designs, copy, and analytics configurations completely.

  • Google Ads call generation

    Campaigns engineered around cost per qualified call, not clicks.

  • Meta Ads lead generation

    Paid social campaigns built to create demand, capture interest, and generate qualified business enquiries.

  • AI automation

    Voice and chat agents plus workflow automation that qualify, book and update your CRM.

Industries we run this for

  • Consent-based outbound to consumers
  • A recording notice where state law requires it
  • Do-not-call scrubbing before every campaign
How we handle compliance

Fix the page before you spend another dollar on clicks.

Send us your current landing page. We'll show you where visitors are dropping off and how we'd fix it.

No pitch decks. Or call (281) 410-8397, Monday to Friday, 9am to 6pm ET.