Google Ads built to make your phone ring.
Search, Performance Max and Local Services campaigns engineered around one metric: qualified calls at a cost that makes sense for your business.
- Week 1when calls usually start after launch
- 2 weekslearning window before we judge cost per call
- 90 dayspilot, reviewed against targets we set together
- What we run
- Search, Performance Max, Local Services and call-only campaigns
- Whose account
- Yours. We work through manager access.
- Spend managed
- Millions of dollars in client ad spend, across client-owned accounts
Who this is for
- Businesses that close on the phone: home services, healthcare and DME, insurance, legal, moving.
- Lead-generation and pay-per-call buyers who need predictable volume at a fixed cost.
- Companies with an ad account that produces clicks but not conversations.
What you get
- Call-first account structure: call-only, call assets, and Local Services where eligible.
- Keyword and negative strategy built from your actual call transcripts.
- Landing pages designed for calling: click-to-call above the fold, trust signals, sub-2-second load.
- Call tracking and recording with dynamic number insertion.
- Call scoring against a rubric we agree with you: qualified, booked, missed, spam.
- Offline conversion import, so Google bids toward qualified calls, not all calls.
- Weekly optimization of bids, budgets, geos, schedules and search terms.
- A live Looker Studio dashboard and a weekly written update.
- A monthly strategy call with your account lead.
- You own the account, the data and the landing pages.
How we make Google bid for calls that book.
Google's standard call conversions count any call that lasts longer than a length you set. A wrong number that stays on the line counts. So does a job seeker. Smart Bidding can then learn to buy more of both.
We record every call, score it against the rubric you approve, and import only the qualified calls back into Google Ads as conversions, with the value you give us. Bidding then learns from calls that book, not calls that run long.
Counts a conversion when
- Standard call conversions
- A call lasts longer than a length you set
- The qualified call loop
- A call meets the rubric you approved
Bidding learns from
- Standard call conversions
- How long calls last
- The qualified call loop
- Which calls qualified, and what they were worth
Wrong numbers, spam and job seekers
- Standard call conversions
- Counted if they stay on the line long enough
- The qualified call loop
- Scored out before anything reaches Google
| Standard call conversions | The qualified call loop | |
|---|---|---|
| Counts a conversion when | A call lasts longer than a length you set | A call meets the rubric you approved |
| Bidding learns from | How long calls last | Which calls qualified, and what they were worth |
| Wrong numbers, spam and job seekers | Counted if they stay on the line long enough | Scored out before anything reaches Google |
What counts as a qualified call.
Counts as qualified
- A new prospect, not an existing customer
- Calling from inside your service area
- Asking about a service you sell
- On the line for at least the minimum length we agree with you
Doesn't count
- Spam, robocalls and wrong numbers
- Job seekers, sales calls and solicitors
- Callers outside your service area
- Services you don't sell
- Calls shorter than the minimum
Controls you set
- Service area, by ZIP code or radius
- Hours, and where after-hours calls go
- Daily and weekly caps
- The minimum call length
- Screening questions, asked by a person
- Exclusions, such as existing customers
Disputes in three steps: flag the call, we review the recording together, and any credit appears on your next invoice.
How it works
Day 0
Step 1: Audit
Your account, call history, competitors and cost per call today.
Week 1
Step 2: Build
Account structure, landing pages, call tracking and the scoring rubric.
Weeks 2 to 3
Step 3: Launch
A two-week learning window with daily checks.
Every week
Step 4: Optimize
We bid to qualified calls and cut waste every week.
Day 90
Step 5: Scale
We review the pilot and expand the geos, verticals and budgets that prove out.
What we measure
Cost per qualified call
Ad spend divided by calls that meet your rubric. The number we bid to and report on.
Qualified rate
The share of all calls that meet the rubric. It shows whether we're buying the right searches.
Answer rate
The share of calls picked up by a person or an AI agent. A missed call is wasted spend.
Cost per booked job
Spend divided by jobs or appointments booked, from your CRM or our team's records.
Impression share on money keywords
How often your ads show for the searches that produce qualified calls.
Tools we work with
- Google Ads
- Google Ads Editor
- Local Services Ads
- CallRail or WhatConverts
- Looker Studio
- Google Tag Manager
- Microsoft Ads (optional)
- Unbounce or custom Next.js landing pages
How we price
Managed
A percentage of ad spend with a monthly minimum.
Pay per qualified call
A fixed price per qualified call in eligible verticals, after a paid pilot.
Google Ads questions, answered.
It depends on your market and vertical, and we'll give you a number on the first call. Below it, we recommend Local Services Ads only.
Google's learning window takes about two weeks. After that, the work is cutting waste from search terms, geos and schedules, and at day 90 we review cost per qualified call against the targets we set together.
Yes. We build them, and you own them.
We monitor policy status every week and fix disapprovals as part of management. For a suspension, our policy compliance team diagnoses the cause and helps you prepare an appeal from your own account. Google makes the final decision.
Microsoft Ads, yes. Meta for retargeting and in select verticals.
You do. Campaigns run in your account, we work through manager access, and you keep everything if we part ways.
We write it down with you before launch: a new prospect, in your service area, asking about a service you sell, past a minimum call length. Our full standard is on the pricing page.
Call tracking with dynamic number insertion ties each website call to the click behind it, and calls from call assets and call-only ads report in Google Ads directly.
Managed Google Ads starts with a 90-day pilot, reviewed against targets we set together. After the pilot, month-to-month.
Yes. We run call campaigns for travel businesses and other verticals where the sale closes on a phone call, under the client's own brand and within Google's policies for that category.
Yes. We review your account and call tracking and walk you through the findings on a 20-minute call, with no obligation. We'll ask for read-only access, never your password.
Related services
- Google Ads suspension and policy compliance
Find out why Google acted, fix the cause, and appeal with a clear, truthful case.
- BPO and call center
Dedicated agents who answer, sell and support in your name.
Industries we run this for
- Home services
Emergency-intent searches, same-day booking, seasonal demand.
- Healthcare and medical supplies
Insurance-eligibility questions, patient intake, HIPAA-aware handling.
- Legal
High-value intake, 24/7 answering, conflict screening.
- Consent-based outbound to consumers
- A recording notice where state law requires it
- Do-not-call scrubbing before every campaign
Bring your account. We'll show you the leak.
Free call audit, walked through on a 20-minute call. No obligation.
No pitch decks. Or call (281) 410-8397, Monday to Friday, 9am to 6pm ET.