Skip to content
RAI Technologies

More qualified calls for home services businesses.

When a furnace quits or a pipe bursts, people search and call the first company that looks ready to come out today. We build campaigns around that moment, answer the calls your office can't, and book the job while the customer is still on the line.

Who we work with

  • HVAC
  • Plumbing
  • Roofing
  • Pest control
  • Electrical

What holds home services businesses back

  • Paying for the wrong calls

    Broad keywords and loose geos bring in job seekers, parts questions and callers outside your service area.

  • Missed calls after hours

    Emergency demand peaks at night and on weekends, when the office is closed and voicemail loses the job.

  • Seasonal swings

    A flat budget runs out by noon during a heat wave and wastes money in the quiet months.

What we do for home services businesses

  • Google Ads call generation

    Call-only and Local Services campaigns built around emergency and same-day searches, bid by service area and hour.

  • BPO and call center

    Dispatch-trained agents who answer in your name, confirm the address and book the job.

  • AI automation

    After-hours voice agents that take the details, book the slot or page the on-call tech.

What counts as a qualified call

Qualifies when the caller...

  • Has an address inside your service area
  • Is the homeowner or decision-maker
  • Wants a job you do

What drives your cost per call

  • What a customer is worth to you
  • How competitive your area is on Google
  • How strict the rubric is
  • Hours covered and daily caps

Agreed in writing before launch. Read our full qualified-call standard

Numbers we manage to

Every one is on your dashboard, every week.
  • Cost per booked job

    What each job on the calendar costs in ad spend, by trade and service area.

  • Answer rate

    The share of calls picked up, split by business hours, evenings and weekends.

  • Qualified rate

    Calls from inside your service area asking for work you do.

  • Emergency share

    The share of calls with same-day intent, which usually carry the highest ticket.

Home services questions.

Yes, where your trade and area are eligible. We manage the profile, the budget and lead disputes alongside your search campaigns.

In most cases, yes. Agents work inside the scheduling or field service tool you already use, as long as it gives us user access or an integration.

  • Consent-based outbound to consumers
  • A recording notice where state law requires it
  • Do-not-call scrubbing before every campaign
How we handle compliance

Talk to someone who has run home services campaigns.

Bring your current cost per call. We'll show you what we'd change first.

No pitch decks. Or call (281) 410-8397, Monday to Friday, 9am to 6pm ET.