Merchant Center, Shopping and Performance Max for online stores.
A Merchant Center suspension pulls your products from Google Shopping, and each failed review can lengthen the wait before you can ask again. We fix the store first, from contact details and policy pages to feed-to-site prices and checkout, request one well-prepared review, and run Shopping and Performance Max once the account is healthy.
Who this is for
- Online stores
- Direct-to-consumer brands
- Shopping and Performance Max advertisers
What holds online stores back
Suspensions without warning
Google treats Merchant Center misrepresentation as egregious, and its default outcome is no further Shopping promotion.
Reviews that cost you time
A failed review starts a cool-down that can grow each time, and Google support can't shorten it.
'Website needs improvement'
Missing contact, returns or shipping pages, placeholder text, template images and broken links all block approval.
Feed and store that disagree
Google's misrepresentation policy covers unavailable products and inaccurate business information, so mismatches between the feed, the site and Merchant Center put the account at risk.
What Google's policy requires
Merchant Center misrepresentation is egregious: accounts are suspended on detection without warning, Google's default is no further promotion on Shopping, and reinstatement happens only in compelling circumstances. Other violations come with a warning and 7 or 28 days to fix, and issues fixed inside the warning period are reviewed automatically at the end of it. Identity verification is required before you can request a review of an account-level suspension. Reviews take up to seven business days, each warning period allows one courtesy review and one disagreement per issue, and failed reviews bring a cool-down that Google support can't bypass or shorten. Stores need visible contact details and a legal business name, address, phone and email that match Merchant Center; linked shipping, returns and privacy pages; a return policy in product data; at least one conventional payment method; a working cart and checkout; full cost disclosure before and after purchase; no placeholder text, template images or broken links; and a Merchant Center sign-in at least every 14 months. Counterfeit goods, including items that mimic a brand's features or logos, is a separate egregious policy, and RAI does not take those cases.
What we do for online stores
Google Ads suspension and policy compliance
A Merchant Center audit, trust fixes and one well-prepared review request, plus identity verification readiness.
Google Ads call generation
Shopping and Performance Max campaigns built on your margins and product data, with call assets where a conversation closes the sale.
BPO and call center
Order desk and customer service agents who answer in your name and handle order questions and returns.
Numbers we manage to
Disapproved and limited items
Products Merchant Center won't show or restricts, by issue, tracked to zero.
Feed-to-site match
Products whose price and availability match between the feed and the landing page.
Return on ad spend
Revenue from Shopping and Performance Max divided by ad spend, from your store's own order data.
Order desk answer rate
Calls to your store answered live, by hour and by day.
E-commerce questions.
We can't promise it. Google treats Merchant Center misrepresentation as egregious, and reinstates only in compelling circumstances. What we can do is fix every trust issue on the store and in the account first, so the one review you request is the strongest case you have.
Because each failed review can lengthen the cool-down before you can ask again, and Google support can't shorten it. Issues fixed during a warning period are reviewed automatically at the end of it.
No. Counterfeit goods, including items that mimic a brand's features or logos, is an egregious Google policy, and we don't take those cases.
Yes. We build campaigns around your margins and product data, and add call assets where a conversation closes the sale.
Fix the store before you request the review.
Send us your store URL and the Merchant Center notice. We'll list what to fix before you ask Google to look again.
No pitch decks. Or call (281) 410-8397, Monday to Friday, 9am to 6pm ET.