Google Ads for authorized travel document providers, eligibility first.
Google lets only certified governments and authorized providers advertise eVisas, ETAs, passports and other travel documents, and from October 5, 2026 an authorized provider's domain has to be linked from, and named by, the government body responsible for the document. We check eligibility before anything else, then prepare the certification and verification, and build campaigns and pages that say plainly who you are and what each fee covers.
Who this is for
- Authorized eVisa and ETA providers
- Authorized passport and border document services
- Travel agencies that are government-authorized providers
What holds authorized travel document providers back
No route for unauthorized intermediaries
Google offers no certification path to third-party eVisa, ETA or passport services that a government hasn't authorized, and no regional exclusions for these documents.
Proof that no longer counts
From October 5, 2026, commercial contracts, business licenses, registry entries and articles, even on government sites, are not accepted as proof of authorization.
Sites that look official
Crests, seals and 'official application' wording can fall under Unacceptable business practices, which suspends accounts on detection without warning.
Fees in one number
Google's dishonest pricing policy requires the full cost up front. Showing the government fee and your service fee separately is the clearest way to meet it.
What Google's policy requires
Covered by Google's Government documents and official services policy: electronic travel visas and authorizations (such as ESTA and eTA), passports, border entrance documents and US Trusted Traveler programs. Only certified governments and authorized providers may advertise direct acquisition of these documents, and Google lists no regional or business exclusions for them. From October 5, 2026, an authorized provider's domain must be linked from an official, public website of the government body responsible for the document, which names it as authorized; commercial contracts, business or trade licenses, business-registry entries and articles or blog posts, even on government sites, are not accepted as proof, and the domain may promote only the document it's authorized for. Travel visas, border documents and Trusted Traveler programs are exempt from the rule that limits ads to the authorized region. Certification needs Google's application form plus advertiser verification, and Google typically decides 10 to 12 business days after verification. Google adds a 'Not a government website' label to Search ads for every advertiser not certified as a government provider, including authorized providers, and no one can remove it. Sites must not imply government affiliation and must disclose the full cost. RAI does not process visas or travel documents and is not affiliated with Google or any government.
What we do for authorized travel document providers
Google Ads suspension and policy compliance
An eligibility check first, then the government documents certification application and advertiser verification prep for providers who qualify.
Google Ads call generation
Search campaigns and landing pages that name your business, the document you're authorized to provide and every fee, with no government styling.
BPO and call center
Applicant support agents who answer status and document questions in your name, and say plainly that you are not a government office.
Numbers we manage to
Cost per completed application
Ad spend divided by applications submitted and paid, by destination and document type.
Policy status
Certification status for each domain, plus open disapprovals and limited statuses, tracked to zero.
Fee-page drop-off
Applicants who leave at the fee breakdown, a sign the service fee and government fee need a clearer explanation.
Status-inquiry rate
The share of applicants who call or write about their application status, which clearer pages and automatic updates should bring down.
Visa and travel documents questions.
Only if Google's policy allows it. You need to be a government provider, or your domain has to be linked from, and named as authorized by, the government body responsible for that document. There are no regional exclusions for travel visas, ETAs or passports. If you don't qualify, no agency can change that, and we'll tell you after the eligibility check.
No. Google's policy doesn't exempt informational ads for these services, and routing people to an uncertified application service, or promoting it from other accounts, can count as circumventing systems.
No. Google adds it to Search ads for every advertiser not certified as a government provider, including authorized providers.
No. We're an advertising agency. We don't process applications, and neither our pages nor your ads should suggest otherwise.
Check your eligibility before you spend on ads.
Send us your domain and the documents you provide. We'll tell you whether Google's policy lets you advertise them.
No pitch decks. Or call (281) 410-8397, Monday to Friday, 9am to 6pm ET.