More qualified calls for travel businesses.
Travelers compare for weeks, then call when the trip is expensive, complicated or for a group. We build Google Ads around that moment, defend your own brand searches, and answer in your business name so more bookings close on the first call.
Who we work with
- Travel agencies
- Tour operators
- Group travel
What holds travel businesses back
Paying resellers for your own name
Booking sites and affiliates bid on your brand and route travelers who were already looking for you.
Budgets set by travel dates, not booking dates
Travelers book weeks or months ahead. Spend that follows your busy season instead of the booking window arrives after the decision is made.
Missed calls in peak season
Calls spike when your team is busiest, and a traveler who reaches voicemail books with someone else.
A closely reviewed ad category
Travel ads get extra scrutiny for impersonation and pricing. We build campaigns and landing pages to Google's travel and pricing policies before anything is submitted.
What we do for travel businesses
Google Ads call generation
Search and call-only campaigns on trip and destination searches, plus brand campaigns with call assets on your own name. Performance Max comes once calls and bookings are imported as conversions with values.
BPO and call center
Booking agents who answer in your business name, work inside your reservation system, and send payments through your secure payment link.
AI automation
After-hours voice agents that greet callers with your business name, take trip details and book a callback.
Travel and tourism campaigns we don't run
- Customer service or reservation lines for airlines, cruise lines or hotels you don't own
- Visa, ETA or passport services, unless you are a government-authorized provider approved by Google
- Ads that suggest you are an official partner of a brand you don't represent
What counts as a qualified call
Qualifies when the caller...
- Is asking about a trip you sell
- Has travel dates and a group size
- Is calling from a market you serve
What drives your cost per call
- What a customer is worth to you
- How competitive your area is on Google
- How strict the rubric is
- Hours covered and daily caps
Agreed in writing before launch. Read our full qualified-call standard
Numbers we manage to
Cost per booking
Ad spend divided by trips booked, by campaign and destination.
Call-to-booking rate
The share of qualified calls that become a booking.
Booking value per call
Average booking value from calls, so bidding follows margin, not volume.
Peak-season answer rate
The share of calls answered during your busiest weeks.
Brand impression share
How often your own ad and number appear when people search your business name.
Travel and tourism questions.
We agree it in writing before launch: a real inquiry about a trip you sell, with travel dates and a group size, from a caller in a market you serve, past a minimum talk time. Calls that fail don't count toward your cost per call.
Yes, once tracking is clean. We import qualified calls and bookings as conversions with values, so automated bidding optimizes for calls that book, not clicks.
Yes. It's your account, your data and your landing pages.
Yes. If you advertise nightly or package rates, the pages we build show the total price, including mandatory fees.
- Consent-based outbound to consumers
- A recording notice where state law requires it
- Do-not-call scrubbing before every campaign
Talk to someone who has run travel campaigns.
Bring your current cost per call. We'll show you what we'd change first.
No pitch decks. Or call (281) 410-8397, Monday to Friday, 9am to 6pm ET.