If Google allows your category, we'll find the path. If it doesn't, we'll say so.
Many businesses can advertise on Google only after a certification, a license check or extra verification, and a few categories can't advertise at all. We read Google's current policy for your category and country, tell you plainly which of those applies, and prepare the path where one exists.
Who this is for
- Locksmiths and garage door companies
- Online pharmacies and telemedicine
- Regulated financial firms
- Event ticket resellers
- Licensed crypto exchanges
What holds regulated businesses back
Rules that change by category and country
The same business can need certification in one country, extra verification in another, and be barred in a third.
Prerequisites outside Google
Many Google certifications need a third party first: LegitScript or NABP for pharmacies and telemedicine, G2RS for US health insurance, G2 for EEA financial services, and a regulator's license for crypto.
Deadlines that can't move
Advertiser verification deadlines can't be extended, and a missed one pauses the account until you're verified.
What Google's policy requires
Certification or extra verification applies, among others, to: healthcare (online pharmacies and telemedicine with LegitScript or NABP accreditation depending on country, addiction services with LegitScript in the US and Canada, US health insurance with G2RS, pharmaceutical manufacturers); financial services verification in 42 countries as of September 2026, including 24 EEA markets added in 2026 through G2, but not the US; complex speculative financial products; debt services, allowed in 11 countries and, in the US, only for approved non-profit budget and credit counseling agencies; crypto exchanges and wallets with the required regulator licenses; gambling; event ticket resale; election ads; free desktop software; and Advanced Verification for locksmiths in the US and Canada and garage door services in the US. Prohibited outright, with no certification route: third-party consumer technical support; call directory, forwarding and recording services; bail bonds; credit repair; binary options; US personal loans at 36% APR or higher; and speculative or experimental treatments such as stem cell therapy and PRP. Google and, where applicable, its verification partners and your regulators make every certification decision. We check Google's current page for your category before we rely on any of this.
What we do for regulated businesses
Google Ads suspension and policy compliance
A written eligibility answer for your category and country, then certification and verification readiness where a path exists.
Google Ads call generation
Call-first campaigns once you're certified, with disclosures and landing pages built to your category's rules.
BPO and call center
Intake and support agents trained on your category's scripts and disclosure rules.
Numbers we manage to
Certification status
Each certification or verification by category and country, with its date and any renewal.
Deadlines open
Google verification and certification deadlines, with days remaining. Google doesn't extend verification deadlines.
Open policy issues
Disapproved ads and assets and limited statuses, tracked to zero.
Cost per qualified call
Spend divided by calls that meet your rubric, once campaigns are live.
Other regulated verticals questions.
We check Google's current policy for your category and every country you target, and give you a written answer: allowed, allowed after certification or verification, or not allowed. If it's not allowed, we say so plainly.
No. Those are independent programs with their own fees and reviews, and your business has to qualify on its own. We help you get ready for them, then prepare the Google application once you hold them.
Credit repair can't be advertised on Google Ads. Debt services need certification, and in the US only approved non-profit budget and credit counseling agencies qualify.
Among others: third-party consumer technical support, call directory and forwarding services, bail bonds, credit repair, binary options, and speculative treatments such as stem cell therapy and PRP. No certification changes that.
Ask whether your category can advertise on Google.
Tell us what you sell and where. You'll get a written answer: allowed, allowed after certification, or not allowed.
No pitch decks. Or call (281) 410-8397, Monday to Friday, 9am to 6pm ET.