Google Ads for license and permit providers, scope checked first.
Fishing and hunting licenses, road tolls, vehicle registration, license plates and driver's licenses fall under Google's government documents policy, with exclusions that depend on the country and the type of business. We work out where your product sits before you spend anything, prepare the certification or scope request that fits, and build pages that never look like a government office.
Who this is for
- Authorized license and permit agents
- Toll and vignette sellers
- Driving schools
- Authorized vehicle registration services
What holds license and permit providers back
Scope that depends on the country
A fishing license in France, a toll in Canada and a vignette in Austria can each land differently under the same policy.
Authorization rules tighten on October 5, 2026
Contracts with a licensing agency, trade licenses and registry entries no longer count. The responsible government body has to link to your domain and name it as authorized.
Pages that look like a government office
Crests, '.gov-style' layouts and 'official' wording risk a no-warning suspension, even when the product itself is out of scope.
Service fees buried in the total
Google's pricing policy requires the full cost up front, so buyers should see the official price and your fee before checkout.
What Google's policy requires
Covered by Google's Government documents and official services policy: hunting and fishing licenses, driver's licenses, public road access fees (tolls, congestion charges, and emissions stickers such as ULEZ and Crit'Air), vehicle registration and license plates. Listed exclusions as of September 23, 2026: road access fees in AU, BD, BR, CA, CO, IL, PE and TW; vehicle registration in BE and DE; license plates in BE, CA, DE, PK and the UK; fishing licenses in France, and a listed exclusion in Norway; driver's licenses in IL and IT, plus driving schools, lessons and training providers. The emissions-sticker category explicitly excepts vignettes and e-vignettes used across Europe, but the policy doesn't settle every vignette case, so we confirm scope with Google rather than assume it. Everyone else needs to be a government provider or an authorized provider whose domain is linked and named by the responsible government body; from October 5, 2026, contracts, business or trade licenses, registry entries and articles are not accepted as proof, the domain may promote only the authorized service, and ads must target only the authorized region. Certification needs Google's form plus advertiser verification. Whether a product is in scope or not, the site must not imply government affiliation and must disclose the full cost. RAI does not sell or issue licenses or permits and is not affiliated with Google or any government.
What we do for license and permit providers
Google Ads suspension and policy compliance
Scope and exclusion checks, then the certification application or scope request that matches your product and market.
Google Ads call generation
Campaigns targeted only to the markets you're authorized or eligible in, with the official price and your fee shown separately.
AI automation
Order confirmations, validity reminders and status updates by email or SMS, so buyers don't have to call to check.
Numbers we manage to
Cost per completed order
Ad spend divided by paid orders, by product and region.
Scope and certification status
Where each product sits under Google's policy, with the decision and its date on file.
Checkout completion
Buyers who start an order and finish it, split by product and device.
Support contact rate
Calls and emails about fees, validity or status per 100 orders.
Licenses and permits questions.
Possibly. Google's policy covers road tolls, congestion charges and emissions stickers, and it explicitly excepts European vignettes from the emissions-sticker category, but it doesn't settle every case. We confirm scope with Google before any campaign, and your site still has to show the official price separately from your fee.
Not from October 5, 2026. Google no longer accepts commercial contracts, business or trade licenses or registry entries as proof. The government body responsible for the license has to link to your domain and name it as authorized on its own public website.
Yes, in most countries. France is excluded for fishing licenses and Norway has a listed exclusion, so where you sell matters. We check Google's current exclusion list for each market before we plan anything.
No. We're an advertising agency, and we don't process applications or issue documents.
Find out where your product sits under Google's policy.
Tell us what you sell and in which countries. We'll check it against Google's current policy and exclusion list.
No pitch decks. Or call (281) 410-8397, Monday to Friday, 9am to 6pm ET.